VISION

Oriented to become the professional leading industrial group of tapioca starch production, distribution and services in Vietnam;
Pioneer in creating sustainable development values;
Promote and create added values in products; develop the quality of Vietnamese products to reach the World level;

MISSION

Provide the best quality products and services;
Creating values of people’s lives with conscience and responsibility towards the community and society;
Invest and develop job opporturnities and professional skills for employees, attract more talented human resources to the province;

CORE VALUES

MORALITY

All activities of the Company must be based on the values of MORALITY .

For the law: thoroughly operate and conduct business in the spirit of respecting Vietnamese and International laws.
For products and services: to ensure provision of quality products, services; Not because of cutting costs, increasing profits or competing with competitors, but lowering product quality and Hung Duy’s brand image; absolutely no acts of fraud, deception, violation in production and business conduct.
For customers, partners: honesty, respecting, creating trust with customers by product quality, prestige and responsibility; not for the sake of lowering the cost to lower the quality; do not use unfair competitive tricks.
For employees: Each Hung Duy employee attaches great importance to responsibility and professional ethics in all jobs from small to large. Straightforward and honest, contributing constructive ideas to create a healthy work environment.

SAFETY

Must ensure absolute SAFETY for people, finance and the environment.

For products and services: Always keep the principle – ensure environmental safety in the process of production and business; food safety and hygiene, safety in product quality and providing services to customers.
For customers, partners: Affirming safety in product and service quality, building trust in customers when mentioning Hung Duy brand.
For employees: Improve and build a better working environment, ensure safety, health and positive working spirit for employees, improve work productivity.

QUALITY

Always provide the best quality products, services to consumers.

For products, services:

– Success of Hung Duy today is started by the teachings from his father for the foundation of “Mature” that each family member must take to heart and adhere to:

“Fool me once, shame on you. Fool me twice, shame on me”

– Good quality management coupled with high product, service quality is the basic for creating “different commitment” for long-term and sustainable development of the Hung Duy Brand.

For customers, partners: quality is not only in the products but also in accompanying services, service attitude, employee – human image. Hung Duy wishes to bring quality in each transaction with partners and in each product and service with customers.
For employees: the sense of responsibility of all individuals; always strive to bring the highest quality in each job, each processing step, each department, branch, etc. to create uniform product and service quality. Before each task, it is necessary to analyze and manage risks. Work requires planning – preparation – agreement.

INNOVATION

Must innovate, INNOVATION continuously in all fields: Production, Distribution, Medical Services, Entertainment Services – Accommodation.

“INNOVATION is not only creating the new, but also renewing the old.”

For products and services: constantly improving and innovating to suit the market and customer needs.
For customers and partners: constantly observe and learn the issues that customers and partners contribute to building; improve to find a more complete solution.
For employees: improve working methods, seek and propose solutions to help improve processes, constantly improve labor efficiency, reduce waste of time, resources, and costs.